Saturday, December 24, 2011

Starbucks unveils blonde roast coffee

By The Associated Press  SARAH SKIDMORE (AP Food Industry Writer)

Quick Read Starbucks unveils lighter roast coffee to appeal to more drinkers

(AP) -- Starbucks is going blonde.

The coffee company known for its dark-roasted beans unveiled its lighter blend "Starbucks Blonde Roast" Tuesday, as it tries to reach a wider base of consumers.

Starbucks has long faced criticism from people who think its coffee is too dark or bitter. The company said it developed the new roast for the large number of U.S. consumers who prefer a lighter-tasting...

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