Posted by Hal Goodtree Featured , News , Opinion , Technology Sunday, October 30th, 2011
Survey edited by Hal Goodtree. Photo by Yutako Tsutano .
Cary, NC – Thanks to everyone who participated in our Digital Lifestyle Survey last week. Some of the results may surprise you.
We started by asking people how often they checked their email. 72% said “constantly.” The remainder said “a few times a day.”
Surprisingly, 61% said Twitter was “for the birds.”
17% said Twitter was “for kids” and only 22% said they used the social messaging service.
Browser choice among our respondents was pretty evenly distributed among the four major web options (Internet Explorer, Firefox, Chrome and Safari).
Firefox came out clearly in front with 38.9%.
Some technologies have clear winners and losers. Email is not one of them.
Our respondents used Gmail, company email addresses, their own domains, Earthlink, Roadrunner, Yahoo, Hotmail and more. 5.6% of users still used AOL.
69% of respondents used Facebook every day. Another 25% said they were on it “now and then.”
Less than 6% said they “seldom use it” or “couldn’t care less.”
Radio came in send with 19.4%. Newspapers limped in third with 16.7%. TV staggered across the finish line with 13.9% and magazines barely qualified with 8.3%.
Only 2.8% of respondents said “Don’t care about news.”
Internet Users: Expert?
We asked people to describe their overall relationship with the internet. No one said they were “a little lost.”
Only 5% said “able to get along.” 22% answered “moderate skills.”
44% claimed “expert skills” and 33% said they were “professionals.”
Our respondents were 64% women and 36% men.
What we have here is targeted snapshot of the digital lifestyle of Cary citizens.
For advertisers and marketers, the message is:
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